Naturally, choosing the right CPA offer is key to your success. But as with so many things in Internet marketing, the learning curve isn’t just steep, it goes straight up!
The most common type of CPA offers you’ll find at the majority of networks include things like free-trial offers, e-mail submit offers and zip-submit offers.
People in CPA love free-trial offers… ever heard of Acai berry? You can understand where they’re coming from; the customer doesn’t have to pay for anything except maybe a shipping/handling fee which is pretty small, and they, as the promoter, get a nice little cut of cash.
How nice is that little cut? Depends, but they range between $10 and $120 for the free-trial offers from what I’ve seen. Acai berry pays $14 I believe, but is said to convert incredibly well. The catch here, if that’s what it is to you, is that after the customer accepts the trial offer, the company will try to send them more of the product and of course, bill them as frequently as possible.
That doesn’t really affect you as the person promoting the product, all you do is deliver the lead and collect the cash.
And then there’s zip-submits. Just like the name implies, you get paid for each person that pops in their zip code. This sounds incredibly easy, and in many scenarios, it is, but keep in mind that you don’t get paid all that much, only up to a dollar per submit. But, anyone that uses Adsense will know that if you have enough traffic, you’ll make money with this. Example?
(1000 visitors/day) x (0.03 – a 3% conversion rate) x ($1) = $30/day = $900/month
Email submits are similar to zip-submits in that they’re fairly easy to capture, and don’t pay that much, but driving lots of traffic can turn that into a lucrative channel as well!
So what do you need to know in order to choose the right CPA offer?
You need to choose something that is already converting well. Higher conversions mean you have to do less work. That’s pretty much it!


